THE BROKEN PICTURE

THE BROKEN PICTURE

Brandpowder already published a few essays on the broken picture : you can see them on Paper Surgery and Photography Photographed, for instance. This time we wanted to explore the topic from a new angle, exploring image manipulation from different sources. The new Millennium witnessed a passage from the culture of pictures to the cult of pics. The ... Read More »

UNPUBLISHED

UNPUBLISHED

This time we decided to publish some of Brandpowder’s projects which never saw the light of day. Well, most of our work barely sees the sun because our staff works mostly overnight. This work, it must be said, was not rejected by clients. It wasn’t even presented simply because judged not good enough by our designers. Above: a poster for ... Read More »

VOLKSWAGEN’S SCANDAL

VOLKSWAGEN’S SCANDAL

We thought we had seen it all and then – Bang! – The Volkswagen’s scandal! The gem of Germany industry unmasked by a tricky software. This smart program switched on when the automobiles were being tested for compliance with EPA standards, turning off during normal driving to allow maximum engine performance. The devilish idea was ... Read More »

SKELETONS IN THE CLOSET

SKELETONS IN THE CLOSET

Let’s admit it: we all have our skeletons in the closet! And if you agree on this simple piece of forensic, metaphoric evidence, you can’t dissent with the fact we all need a closet to store them. Would you place, for example, your skeletons in the same spot where you keep your clean underwear? Certainly not. ... Read More »

CALL THE ALIENS WITH YOUR IPHONE.

CALL THE ALIENS WITH YOUR IPHONE.

CRAZY! It’s something crazy but, yeah, finally you’ll be able to call the aliens from your iPhone! If you think it’s a joke, it’s not. Brandpowder recently announced ALIENATED ©, a revolutionary app developed with the assistance of Nasa and the Massachusetts Institute of Technology (MIT) of Boston. ALIENATED © turns your iPhone into your own ... Read More »

THE WEALTHY HEALTHY SPORT CLUB

THE WEALTHY HEALTHY SPORT CLUB

Above: the poster for the launch of the Wealthy Healthy Sport Club, developed by the Brandpowder Team. Above: in Watch-Boxing you must smash very expensive timepieces against the punching bag. You can smash a couple of Hublot Big Bang ( 2170 diamonds, 5 million dollars each) in a couple of rounds.   COVER STORY: Last year the Brandpowder Team was contacted ... Read More »

A NEW LOGO FOR QUEEN MARY MATHS SOC

A NEW LOGO FOR QUEEN MARY MATHS SOC

Mathematics, for us, is a mystery. It’s like putting science, art, religion and chaos into a blender, then switching to top speed. So, when the Queen Mary Maths Soc called us for a new logo, we felt more embarrassed than honored. Did it ever happen to you to be totally fascinated by something you don’t understand at all? Well, ... Read More »

WORSHIPPING THE VOID

WORSHIPPING THE VOID

A photographic essay about modern forms of faith. Is crowd’s massive participation to events a significant indicator of shared ideals, passions and interests, or is it the outcome of some sort of social manipulation? While people worship the void, churces and temples remain empty. Materialism leaves little space to human body’s biggest organ: the soul. Read More »

SAND MARKETING

SAND MARKETING

 “DATA HARVEST IS GOING TO BE GRANULAR.”  (Nicholas Negroponte – MIT, Boston) SICK AND TIRED OF BIG DATA? Of course you are! And you have good reasons because Big Data is killing both creativity and bright ideas in favor of an asinine manipulation of nebulous results. Our definition of Big Data? A list of Big numbers crunched by Big computers, put ... Read More »

AGAINST DOGMA

AGAINST DOGMA

AGAINST DOGMA. This is the first campaign addressed to dogs. We are not sure whether dogs can read, even if there isn’t any scientific evidence against this possibility. But hell, yes, we’re positive about one thing: there are some pretty smart dogs out there. Dogs who, even if don’t read books, are free-minded and independent ... Read More »

PAPER SURGERY – ANAMORPHOSIS

PAPER SURGERY – ANAMORPHOSIS

It is no secret how much Brandpowder loves paper. And how much we like to play with it, especially when there’s something printed on it. We gave this constant struggle to break the two dimensions a name: Paper Surgery. It’s a sort of Media-Origami mixed with Trompe-Collage and a touch of Iconoclastic Voodoo. Tree Pulp ... Read More »

THE TOUGHEST PRISON IN THE WORLD

THE TOUGHEST PRISON IN THE WORLD

Tankarat is considered the toughest prison in the world. The facility is housed into a mansion on Schodack Island, 150 miles north of New York City. It all started when Robert Brown, a former US Chief of Security, contacted the Brandpowder Team. Brown had inherited this property from an uncle he didn’t even know to have. ... Read More »

MOBILITY IS FOR LOSERS

MOBILITY IS FOR LOSERS

IF THIS PICTURE strikes you as familiar, you are one of the 1 billion ‘stuck drivers’ in the world. Things will get worse: traffic will reach its peak by 2030 and big cities, by then, will have more cars than paved roads to run them on. There’s no way out, and If you try to escape ... Read More »

IT’S ALL SMOKE!

IT’S ALL SMOKE!

  IF YOU ARE A SMOKER you’ll be happy to read this. If you aren’t, you might consider, for the very first time, to take up smoking. And if you ever forced yourself to quit in the past, please, do not hold us responsible for plunging again into your favorite vice. Addictions shouldn’t be neglected ... Read More »

KLAUS URA, A KILLER ARTIST.

KLAUS URA, A KILLER ARTIST.

Dear Reader, please do judge by the appearance and welcome with a smile this creepy stuff. Brandpowder is uncomfortably happy to introduce the work of Klaus Ura, a former criminal who, bored to kill, turned himself to authorities and, once enveloped by the cozy walls of a mental hospital, turned into an artist. Klaus Ura’s ... Read More »

ICE IS COOL.

ICE IS COOL.

  We recently sent these proposals to Martini and we are now waiting for an answer. Fingers crossed, guys! Global warming is not considered by the majority of us as an urgent problem. If you look at the 150 things the world’s smartest people are afraid of, you’ll discover that none of them mentions global ... Read More »

MISTER DROP

MISTER DROP

  It’s shaped like a drop and it’s called Mister Drop. Who is Mister Drop? Simply put, he’s a bullshit detector, somebody that accepts no shit whatsoever. So, every time you are faced with something fake or simply imbecilic, Mister Drop comes at your rescue. Look at him as a shield against the germinal stupidity ... Read More »

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