Category Archives: advertising

THE RIGHT TARGET

THE RIGHT TARGET

LET’S KILL CRUELTY and execute massive stupidity! This is our call. Is the message too aggressive? Is it going to annoy the people who take pleasure in shooting at wild animals? Isn’t it politically correct? Frankly, we don’t care. Brandpowder’s view on this issue points straight through the rifle’s scope. Communication focuses on target, right? Well, we ... Read More »

PHOTOGRAPHY, PHOTOGRAPHED N°7

PHOTOGRAPHY, PHOTOGRAPHED N°7

Photography, photographed N°7. This time we present a brief essay, with snapshots taken from hotel magazines. The eye of Lily Rose Depp – Chanel’s latest testimonial – breaks in the page, lacerating the skin of its former muse, Gisele Bundchen. Success has always a successors. Broken eyes and broken hearts. What is left? A glass bottle, shattered crystals, crumpled paper. ... Read More »

TIMESHADES

TIMESHADES

Last spring Brandpowder was contacted by Marco Mavilla, an Italian fashion guru who has carved a special niche in Italian glamour, stirring the market with his irreverent creations. He was the founder – and master mind – of Toywatch, a small firm he was able to turn into a 30-million dollar business in less than five years. Brandpowder, throughout ... Read More »

ATOMIC ELVIS

ATOMIC ELVIS

HOW MANY TIMES did we read that? – the same line, again and again, printed on tabloids and online blogs. We all love this kind of bullshit, don’t we? It’s part of today’s mythology, after all. We want to believe that Elvis is alive because rock stars have replaced old gods. The word “cult” is applied more to pop than religion. People worship Elvis as an ... Read More »

EVERYTHING!

EVERYTHING!

Advertising is trying to sell you all sort of stuff, and the more useless it is, the more indispensable it seems. So you keep buying hundreds of products that pile up in your house and, soon enough, you barely find a free square foot where to sit. This attitude usually degenerates into a disease called ... Read More »

VOLKSWAGEN’S SCANDAL

VOLKSWAGEN’S SCANDAL

We thought we had seen it all and then – Bang! – The Volkswagen’s scandal! The gem of Germany industry unmasked by a tricky software. This smart program switched on when the automobiles were being tested for compliance with EPA standards, turning off during normal driving to allow maximum engine performance. The devilish idea was ... Read More »

SKELETONS IN THE CLOSET

SKELETONS IN THE CLOSET

Let’s admit it: we all have our skeletons in the closet! And if you agree on this simple piece of forensic, metaphoric evidence, you can’t dissent with the fact we all need a closet to store them. Would you place, for example, your skeletons in the same spot where you keep your clean underwear? Certainly not. ... Read More »

CALL THE ALIENS WITH YOUR IPHONE.

CALL THE ALIENS WITH YOUR IPHONE.

CRAZY! It’s something crazy but, yeah, finally you’ll be able to call the aliens from your iPhone! If you think it’s a joke, it’s not. Brandpowder recently announced ALIENATED ©, a revolutionary app developed with the assistance of Nasa and the Massachusetts Institute of Technology (MIT) of Boston. ALIENATED © turns your iPhone into your own ... Read More »

THE WEALTHY HEALTHY SPORT CLUB

THE WEALTHY HEALTHY SPORT CLUB

Above: the poster for the launch of the Wealthy Healthy Sport Club, developed by the Brandpowder Team. Above: in Watch-Boxing you must smash very expensive timepieces against the punching bag. You can smash a couple of Hublot Big Bang ( 2170 diamonds, 5 million dollars each) in a couple of rounds.   COVER STORY: Last year the Brandpowder Team was contacted ... Read More »

SAND MARKETING

SAND MARKETING

 “DATA HARVEST IS GOING TO BE GRANULAR.”  (Nicholas Negroponte – MIT, Boston) SICK AND TIRED OF BIG DATA? Of course you are! And you have good reasons because Big Data is killing both creativity and bright ideas in favor of an asinine manipulation of nebulous results. Our definition of Big Data? A list of Big numbers crunched by Big computers, put ... Read More »

PAPER SURGERY – ANAMORPHOSIS

PAPER SURGERY – ANAMORPHOSIS

It is no secret how much Brandpowder loves paper. And how much we like to play with it, especially when there’s something printed on it. We gave this constant struggle to break the two dimensions a name: Paper Surgery. It’s a sort of Media-Origami mixed with Trompe-Collage and a touch of Iconoclastic Voodoo. Tree Pulp ... Read More »

IT’S ALL SMOKE!

IT’S ALL SMOKE!

  IF YOU ARE A SMOKER you’ll be happy to read this. If you aren’t, you might consider, for the very first time, to take up smoking. And if you ever forced yourself to quit in the past, please, do not hold us responsible for plunging again into your favorite vice. Addictions shouldn’t be neglected ... Read More »

ICE IS COOL.

ICE IS COOL.

  We recently sent these proposals to Martini and we are now waiting for an answer. Fingers crossed, guys! Global warming is not considered by the majority of us as an urgent problem. If you look at the 150 things the world’s smartest people are afraid of, you’ll discover that none of them mentions global ... Read More »

MISTER DROP

MISTER DROP

  It’s shaped like a drop and it’s called Mister Drop. Who is Mister Drop? Simply put, he’s a bullshit detector, somebody that accepts no shit whatsoever. So, every time you are faced with something fake or simply imbecilic, Mister Drop comes at your rescue. Look at him as a shield against the germinal stupidity ... Read More »

FEED YOUR IMAGINATION

FEED YOUR IMAGINATION

A few posters from a campaign to encourage creativity in communication, sponsored by Brandpowder. The market has slumped into a maze of marketing rules and numbers that killed intuition and the magic of the unpredictable. Big Data is the new Big Brother regulating every relationship between people and things. The only way to get out ... Read More »

PAPER SURGERY 3

PAPER SURGERY 3

BULLISH   SNOB   DANCER   EPICUREAN   MALL GIRL   SHY   HUMBLE   P.R.   PREPOSTEROUS   TEACHER   SOCIAL CLIMBER   SLAPHAPPY WHORE   TOOLS   The Brandpowder Team’s working tray contains basic tools such as scissors, cutter, glue, eraser, pencil, camera and a certain amount of weed, hidden inside a sharpener, ... Read More »

JESUS AIRLINES

JESUS AIRLINES

JESUS AIRLINES is the boldest Brandpowder’s project to date. We sent a draft of what follows to the Vatican, without response (understandably) but the idea is waiting for an investor with vision and faith. The whole story started with a photograph taken by one of our employees (Bob Gukka) while taking off from a local ... Read More »

HELVETIA DROP

HELVETIA DROP

Helvetica is the most widely used typeface in the world. Designed in 1957 by Eduard Hoffmann and Max Alfons Miedinger for Haas Type Foundry in Zurich, it was rapidly adopted by graphic designers, ad agencies and printers worldwide for its clean lines, elegance and great readability. Initially it was called Helvetia but Haas didn’t want ... Read More »

10 CHEAP & BRILLIANT GIFTS FOR CHRISTMAS

10 CHEAP & BRILLIANT GIFTS FOR CHRISTMAS

Above: One of the 10 brilliant ideas that will make you save a lot of money, this Christmas. Unemployed couples can get their son an Apple for 25 cents, instead of wasting hundreds of dollars in digital devices. And if the spoiled brat starts to complain, Dad and Mom can explain him the difference between ... Read More »

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