Category Archives: nonsense

MISTER DROP

MISTER DROP

  It’s shaped like a drop and it’s called Mister Drop. Who is Mister Drop? Simply put, he’s a bullshit detector, somebody that accepts no shit whatsoever. So, every time you are faced with something fake or simply imbecilic, Mister Drop comes at your rescue. Look at him as a shield against the germinal stupidity ... Read More »

WORST BOOKS OF 2013

WORST BOOKS OF 2013

We couldn’t find a lot of interesting books around, lately. No wonder the publishing industry is in deep ‘sheet’.  The majority of publishers seems to have developed a certain taste for crap wrapped in a glossy dustjacket. To make things worse, talented writers with something to say are disappearing, just like happened to big reptiles and ... Read More »

THE PRIMORDIAL SOUP OF COMMUNICATION

THE PRIMORDIAL SOUP OF COMMUNICATION

Advertising should sell beauty, irony, hope, humour, questions, poetry, imagination, love, nature, visions, projects, entertainment, dreams, challenges, play, thirst, landscapes, innovation, culture, excitement and ideas. Beside soup. Brandpowder, more than a traditional agency, is intended as a surreal place where people promote experiments in visual communication, design, fashion and products, at a slower pace. Read More »

A SYMMETRY

A SYMMETRY

Above: the first law of false symmetry says that, in order to by symmetric, the two statements should say the same thing: symmetry, as a word, is asymmetric like the term asymmetry. So it’s symmetric in the end result of the sentence, but it can’t be symmetric in meaning. Body of evidence. Vintage Alien. Stand ... Read More »

THE VEGETARIAN CAR

THE VEGETARIAN CAR

  What’s wrong about oil?  (Photo: G. Esiri) We recently got a tough assignment by the Planet’s Auto Association, a global firm which protects car makers’ interests worldwide. Brandpowder’s task was to rehabilitate big, expensive cars in the eyes of people, shifting their perception from disgust to tolerance. Not an easy goal, considering people’s green ... Read More »

EXTINCTION AS A FORM OF PROTEST

EXTINCTION AS A FORM OF PROTEST

May be somebody didn’t notice it yet, but the world is upsidedown.  Technology is God and gadgets are the lesser deities of His wireless Pantheon. Medicine replaced Spirituality, and Plastic Surgery is saluted as the triumph of rubber over flesh. Mediocrity is praised whilst excellence is squashed. Sentimental Ecology and Vegeterianism are fabricated alibis, an ... Read More »

COFFEE BALLET

COFFEE BALLET

“NOBODY ATTENDS CLASSIC BALLET ANYMORE!” This was the sad announcement by Charles F. Hoppenheimer, Director of the Royal Philarmonica, during a recent interview to Brandpowder. “Our world is inexorably becoming brutalized by the lack of beauty and culture,” he said. “Classic Ballet is paying the price in first place, with -35% in tickets’ sale and ... Read More »

SNOW = C17 H21 NO4

SNOW = C17 H21 NO4

(data by United Nations World Drug Report, der Spiegel, and Britannica Enc.) Above: a lump of compressed cocaine, a cristalline alkaloid obtained by the chemical processing of coca leaves. If sniffed, injected or ingested regularly, cocaine leads to the notorious Paradox of Coke: in order to work like an ass I need to sniff cocaine ... Read More »

I’M ALL EARS!

I’M ALL EARS!

  Who said jewellery is for women only? In a equal rights society also men should look handsome and intriguing and with that extra touch of  “look-at-me-I’m-marvellous” sort of glam. It took ten years of efforts and two million dollars  to come up with the first prototype of men’s earrings. Today they are a marketable ... Read More »

BOOKS OF NEGLIGIBLE SUCCESS

BOOKS OF NEGLIGIBLE SUCCESS

The book industry is in crisis. People don’t read anymore and chances are if you are reading this post you are probably doomed to extinction (dinosaurs were book lovers). Last week, while browsing through some text in a second hand bookstore in Santa Barbara, I found these four pearls, published between 1970 and 1990. I ... Read More »

PSYCHO+ANAL+YSIS

PSYCHO+ANAL+YSIS

Do you have obsessions? Fears? Compulsive behaviors? Of course you do! The good news is you don’t need to be ashamed of your dark side anymore because all human beings are more or less screwed up. This fact brings us to the second good news: philosophy, and several other human studies wouldn’t have emerged if ... Read More »

CHAMPAGNE: TREAT OR THREAT?

CHAMPAGNE: TREAT OR THREAT?

Did you know that everytime you open a bottle of Champagne, 5 litres of carbon dioxide are released into the atmosphere? In that precise moment the cork blasts off at a pressure of 6 atmospheres: it’s a mini rocket that, every year, blinds about 500 people worldwide (stupidity is international); people who forget the simple, ... Read More »

ABOUT PEARS

ABOUT PEARS

Have you have ever wondered why The Holy Bible didn’t mention pears in Eden? The reason is simple: this kind of fruits, back when the Old Testament was written, simply didn’t grow in the Tigris-Euphrate Valley, nor in the land of Palestine. People grew grapefruits, nuts, plums, and apples of course. But no pears because ... Read More »

WHAT HAPPENS TO VEGETARIANS

WHAT HAPPENS TO VEGETARIANS

I will never eat grass (okay, if you insist, I’ll try to smoke it). Too much evolution took me ’till where I am today. I am omnivorous. I can’t ignore the wisdom of my ancestors. If I eat meat, there must be a reason. I’m sorry for the cow. Really. I even talk to the ... Read More »

FUTURE OF ADVERTISING

FUTURE OF ADVERTISING

The future of advertising is far from being over.  Creative agencies, products and media empires will conquer new space in the Universe, landing on distant planets, ready to provide, for the joy of all of us, the usual hypnotic entertainment, easy-to-grasp jokes and unlimited fun. Currency will change. Futurologists are convinced money as we know ... Read More »

BRANDPOWDER FOR THE NOSE

BRANDPOWDER FOR THE NOSE

A true story of hardship, time keeping and money making. A must read! This is the name of the most incredible business ever conceived by a man with absolutely no background in marketing. Dunez produced every kind of sandclocks to meet everybody’s taste. Pictured above, clockwise from top right: Golden Boredom, Time Waster, Nerd Dream, ... Read More »

EARTH’S SHAMPOO

EARTH’S SHAMPOO

Our planet has a serious problem: dandruff. It’s enough to take a look at this picture to realize how much of this stuff is hovering above our blue scalp. This is just a first layer of low-orbit satellites, placed at an heigth between 300 and 1200 miles. They represent 80% of the flying barrels circling ... Read More »

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