Category Archives: personal work

THE RIGHT TARGET

THE RIGHT TARGET

LET’S KILL CRUELTY and execute massive stupidity! This is our call. Is the message too aggressive? Is it going to annoy the people who take pleasure in shooting at wild animals? Isn’t it politically correct? Frankly, we don’t care. Brandpowder’s view on this issue points straight through the rifle’s scope. Communication focuses on target, right? Well, we ... Read More »

PHOTOGRAPHY, PHOTOGRAPHED N°7

PHOTOGRAPHY, PHOTOGRAPHED N°7

Photography, photographed N°7. This time we present a brief essay, with snapshots taken from hotel magazines. The eye of Lily Rose Depp – Chanel’s latest testimonial – breaks in the page, lacerating the skin of its former muse, Gisele Bundchen. Success has always a successors. Broken eyes and broken hearts. What is left? A glass bottle, shattered crystals, crumpled paper. ... Read More »

CROSSBOOKS

CROSSBOOKS

We just started our atelier in culture hybridization. It’s called Crossbooks. We have picked 1,000 books and we are now arranging them in a spatial metaphor. Then we’ll create maps of titles, with unexpected trails connecting one another. Books, according to Borges, are linked together by invisible threads. Our research, though, doesn’t consider the content but just ... Read More »

NARCISSISM 2.0

NARCISSISM 2.0

Narcissism is the pursuit of gratification from vanity or egotistic admiration of one’s own attributes. The term originated from Greek Mythology where the young Narcissus fell in love with his own image reflected in a pool of water. That’s the definition we found on Wikipedia and we won’t go any deeper. Interestingly enough, no subject invites ... Read More »

TIMESHADES

TIMESHADES

Last spring Brandpowder was contacted by Marco Mavilla, an Italian fashion guru who has carved a special niche in Italian glamour, stirring the market with his irreverent creations. He was the founder – and master mind – of Toywatch, a small firm he was able to turn into a 30-million dollar business in less than five years. Brandpowder, throughout ... Read More »

ATOMIC ELVIS

ATOMIC ELVIS

HOW MANY TIMES did we read that? – the same line, again and again, printed on tabloids and online blogs. We all love this kind of bullshit, don’t we? It’s part of today’s mythology, after all. We want to believe that Elvis is alive because rock stars have replaced old gods. The word “cult” is applied more to pop than religion. People worship Elvis as an ... Read More »

EVERYTHING!

EVERYTHING!

Advertising is trying to sell you all sort of stuff, and the more useless it is, the more indispensable it seems. So you keep buying hundreds of products that pile up in your house and, soon enough, you barely find a free square foot where to sit. This attitude usually degenerates into a disease called ... Read More »

INK

INK

The exhibition took place in San Francisco last week, late spring 2016. We were able to publish the book on time, too, which is quite unusual for us, due to the endemic disorder of our office and the lack of a proper press editor. The title of the book is, simply put, INK. It collects 250 portraits made ... Read More »

THE BROKEN PICTURE

THE BROKEN PICTURE

Brandpowder already published a few essays on the broken picture : you can see them on Paper Surgery and Photography Photographed, for instance. This time we wanted to explore the topic from a new angle, exploring image manipulation from different sources. The new Millennium witnessed a passage from the culture of pictures to the cult of pics. The ... Read More »

UNPUBLISHED

UNPUBLISHED

This time we decided to publish some of Brandpowder’s projects which never saw the light of day. Well, most of our work barely sees the sun because our staff works mostly overnight. This work, it must be said, was not rejected by clients. It wasn’t even presented simply because judged not good enough by our designers. Above: a poster for ... Read More »

VOLKSWAGEN’S SCANDAL

VOLKSWAGEN’S SCANDAL

We thought we had seen it all and then – Bang! – The Volkswagen’s scandal! The gem of Germany industry unmasked by a tricky software. This smart program switched on when the automobiles were being tested for compliance with EPA standards, turning off during normal driving to allow maximum engine performance. The devilish idea was ... Read More »

SKELETONS IN THE CLOSET

SKELETONS IN THE CLOSET

Let’s admit it: we all have our skeletons in the closet! And if you agree on this simple piece of forensic, metaphoric evidence, you can’t dissent with the fact we all need a closet to store them. Would you place, for example, your skeletons in the same spot where you keep your clean underwear? Certainly not. ... Read More »

CALL THE ALIENS WITH YOUR IPHONE.

CALL THE ALIENS WITH YOUR IPHONE.

CRAZY! It’s something crazy but, yeah, finally you’ll be able to call the aliens from your iPhone! If you think it’s a joke, it’s not. Brandpowder recently announced ALIENATED ©, a revolutionary app developed with the assistance of Nasa and the Massachusetts Institute of Technology (MIT) of Boston. ALIENATED © turns your iPhone into your own ... Read More »

THE WEALTHY HEALTHY SPORT CLUB

THE WEALTHY HEALTHY SPORT CLUB

Above: the poster for the launch of the Wealthy Healthy Sport Club, developed by the Brandpowder Team. Above: in Watch-Boxing you must smash very expensive timepieces against the punching bag. You can smash a couple of Hublot Big Bang ( 2170 diamonds, 5 million dollars each) in a couple of rounds.   COVER STORY: Last year the Brandpowder Team was contacted ... Read More »

A NEW LOGO FOR QUEEN MARY MATHS SOC

A NEW LOGO FOR QUEEN MARY MATHS SOC

Mathematics, for us, is a mystery. It’s like putting science, art, religion and chaos into a blender, then switching to top speed. So, when the Queen Mary Maths Soc called us for a new logo, we felt more embarrassed than honored. Did it ever happen to you to be totally fascinated by something you don’t understand at all? Well, ... Read More »

WORSHIPPING THE VOID

WORSHIPPING THE VOID

A photographic essay about modern forms of faith. Is crowd’s massive participation to events a significant indicator of shared ideals, passions and interests, or is it the outcome of some sort of social manipulation? While people worship the void, churces and temples remain empty. Materialism leaves little space to human body’s biggest organ: the soul. Read More »

SAND MARKETING

SAND MARKETING

 “DATA HARVEST IS GOING TO BE GRANULAR.”  (Nicholas Negroponte – MIT, Boston) SICK AND TIRED OF BIG DATA? Of course you are! And you have good reasons because Big Data is killing both creativity and bright ideas in favor of an asinine manipulation of nebulous results. Our definition of Big Data? A list of Big numbers crunched by Big computers, put ... Read More »

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