Category Archives: photography

THE RIGHT TARGET

THE RIGHT TARGET

LET’S KILL CRUELTY and execute massive stupidity! This is our call. Is the message too aggressive? Is it going to annoy the people who take pleasure in shooting at wild animals? Isn’t it politically correct? Frankly, we don’t care. Brandpowder’s view on this issue points straight through the rifle’s scope. Communication focuses on target, right? Well, we ... Read More »

PHOTOGRAPHY, PHOTOGRAPHED N°7

PHOTOGRAPHY, PHOTOGRAPHED N°7

Photography, photographed N°7. This time we present a brief essay, with snapshots taken from hotel magazines. The eye of Lily Rose Depp – Chanel’s latest testimonial – breaks in the page, lacerating the skin of its former muse, Gisele Bundchen. Success has always a successors. Broken eyes and broken hearts. What is left? A glass bottle, shattered crystals, crumpled paper. ... Read More »

TIMESHADES

TIMESHADES

Last spring Brandpowder was contacted by Marco Mavilla, an Italian fashion guru who has carved a special niche in Italian glamour, stirring the market with his irreverent creations. He was the founder – and master mind – of Toywatch, a small firm he was able to turn into a 30-million dollar business in less than five years. Brandpowder, throughout ... Read More »

THE BEE IS THE FLOWER

THE BEE IS THE FLOWER

Every time a new idea springs to life, we kind of feel that the source of inspiration and the final creative output are just about the same thing. It’s a circular path where the world of existing ideas simply lands on the ground and we are just there, as a lightning rod, to make it happen. ... Read More »

THE BROKEN PICTURE

THE BROKEN PICTURE

Brandpowder already published a few essays on the broken picture : you can see them on Paper Surgery and Photography Photographed, for instance. This time we wanted to explore the topic from a new angle, exploring image manipulation from different sources. The new Millennium witnessed a passage from the culture of pictures to the cult of pics. The ... Read More »

UNPUBLISHED

UNPUBLISHED

This time we decided to publish some of Brandpowder’s projects which never saw the light of day. Well, most of our work barely sees the sun because our staff works mostly overnight. This work, it must be said, was not rejected by clients. It wasn’t even presented simply because judged not good enough by our designers. Above: a poster for ... Read More »

THE WEALTHY HEALTHY SPORT CLUB

THE WEALTHY HEALTHY SPORT CLUB

Above: the poster for the launch of the Wealthy Healthy Sport Club, developed by the Brandpowder Team. Above: in Watch-Boxing you must smash very expensive timepieces against the punching bag. You can smash a couple of Hublot Big Bang ( 2170 diamonds, 5 million dollars each) in a couple of rounds.   COVER STORY: Last year the Brandpowder Team was contacted ... Read More »

WORSHIPPING THE VOID

WORSHIPPING THE VOID

A photographic essay about modern forms of faith. Is crowd’s massive participation to events a significant indicator of shared ideals, passions and interests, or is it the outcome of some sort of social manipulation? While people worship the void, churces and temples remain empty. Materialism leaves little space to human body’s biggest organ: the soul. Read More »

AGAINST DOGMA

AGAINST DOGMA

AGAINST DOGMA. This is the first campaign addressed to dogs. We are not sure whether dogs can read, even if there isn’t any scientific evidence against this possibility. But hell, yes, we’re positive about one thing: there are some pretty smart dogs out there. Dogs who, even if don’t read books, are free-minded and independent ... Read More »

PAPER SURGERY – ANAMORPHOSIS

PAPER SURGERY – ANAMORPHOSIS

It is no secret how much Brandpowder loves paper. And how much we like to play with it, especially when there’s something printed on it. We gave this constant struggle to break the two dimensions a name: Paper Surgery. It’s a sort of Media-Origami mixed with Trompe-Collage and a touch of Iconoclastic Voodoo. Tree Pulp ... Read More »

IT’S ALL SMOKE!

IT’S ALL SMOKE!

  IF YOU ARE A SMOKER you’ll be happy to read this. If you aren’t, you might consider, for the very first time, to take up smoking. And if you ever forced yourself to quit in the past, please, do not hold us responsible for plunging again into your favorite vice. Addictions shouldn’t be neglected ... Read More »

MISTER DROP

MISTER DROP

  It’s shaped like a drop and it’s called Mister Drop. Who is Mister Drop? Simply put, he’s a bullshit detector, somebody that accepts no shit whatsoever. So, every time you are faced with something fake or simply imbecilic, Mister Drop comes at your rescue. Look at him as a shield against the germinal stupidity ... Read More »

FEED YOUR IMAGINATION

FEED YOUR IMAGINATION

A few posters from a campaign to encourage creativity in communication, sponsored by Brandpowder. The market has slumped into a maze of marketing rules and numbers that killed intuition and the magic of the unpredictable. Big Data is the new Big Brother regulating every relationship between people and things. The only way to get out ... Read More »

PAPER SURGERY 3

PAPER SURGERY 3

BULLISH   SNOB   DANCER   EPICUREAN   MALL GIRL   SHY   HUMBLE   P.R.   PREPOSTEROUS   TEACHER   SOCIAL CLIMBER   SLAPHAPPY WHORE   TOOLS   The Brandpowder Team’s working tray contains basic tools such as scissors, cutter, glue, eraser, pencil, camera and a certain amount of weed, hidden inside a sharpener, ... Read More »

INSIDE MY BRAIN I PAY NO RENT.

INSIDE MY BRAIN I PAY NO RENT.

THIS IS MY BRAIN, AS SEEN FROM OUTSIDE ON A SUNNY AFTERNOON. Welcome to my brain! Or even better: welcome to an attempt to its spatial representation! You can look at the following images as a big architectural metaphor, a cognitive map or an illustrated trip. It’s just a personal interpretation, of course, but what’s ... Read More »

PAPER SURGERY 2

PAPER SURGERY 2

Paper. What a fragile, soft, crumpled and easyburning word. If paper sounds almost outdated, as old as stone or bone, it’s because it has been displaced by the digital efficiency of glass. Our fingertips run on its surface, tapping on contents which magically pop up, slide, zoom and disappear. But none of the content on ... Read More »

HELVETIA DROP

HELVETIA DROP

Helvetica is the most widely used typeface in the world. Designed in 1957 by Eduard Hoffmann and Max Alfons Miedinger for Haas Type Foundry in Zurich, it was rapidly adopted by graphic designers, ad agencies and printers worldwide for its clean lines, elegance and great readability. Initially it was called Helvetia but Haas didn’t want ... Read More »

DOG GLIDING

DOG GLIDING

120 million people suffer from depression all over the world. According to the National Institute of Public Health, 6.7% of U.S. population over 18 experience clinical depression in many forms. What’s worse is the fact depression is contagious and not only people but also animals living in close contact with depressed people, can develop the ... Read More »

THE VERTICAL POETRY OF SITTING BULL

THE VERTICAL POETRY OF SITTING BULL

“White Man, you think to be better than a Red Man, Black Man and Yellow Man. But your skin is the color of worms, and soft like the belly of a blind mole.” Verses written with the Indian technique of smoke signals by the Sioux Chief Sitting Bull in Ohio, 1849.  (from the book “The ... Read More »

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