Category Archives: writing

CROSSBOOKS

CROSSBOOKS

We just started our atelier in culture hybridization. It’s called Crossbooks. We have picked 1,000 books and we are now arranging them in a spatial metaphor. Then we’ll create maps of titles, with unexpected trails connecting one another. Books, according to Borges, are linked together by invisible threads. Our research, though, doesn’t consider the content but just ... Read More »

NARCISSISM 2.0

NARCISSISM 2.0

Narcissism is the pursuit of gratification from vanity or egotistic admiration of one’s own attributes. The term originated from Greek Mythology where the young Narcissus fell in love with his own image reflected in a pool of water. That’s the definition we found on Wikipedia and we won’t go any deeper. Interestingly enough, no subject invites ... Read More »

THE BEE IS THE FLOWER

THE BEE IS THE FLOWER

Every time a new idea springs to life, we kind of feel that the source of inspiration and the final creative output are just about the same thing. It’s a circular path where the world of existing ideas simply lands on the ground and we are just there, as a lightning rod, to make it happen. ... Read More »

ATOMIC ELVIS

ATOMIC ELVIS

HOW MANY TIMES did we read that? – the same line, again and again, printed on tabloids and online blogs. We all love this kind of bullshit, don’t we? It’s part of today’s mythology, after all. We want to believe that Elvis is alive because rock stars have replaced old gods. The word “cult” is applied more to pop than religion. People worship Elvis as an ... Read More »

THE BROKEN PICTURE

THE BROKEN PICTURE

Brandpowder already published a few essays on the broken picture : you can see them on Paper Surgery and Photography Photographed, for instance. This time we wanted to explore the topic from a new angle, exploring image manipulation from different sources. The new Millennium witnessed a passage from the culture of pictures to the cult of pics. The ... Read More »

THE WEALTHY HEALTHY SPORT CLUB

THE WEALTHY HEALTHY SPORT CLUB

Above: the poster for the launch of the Wealthy Healthy Sport Club, developed by the Brandpowder Team. Above: in Watch-Boxing you must smash very expensive timepieces against the punching bag. You can smash a couple of Hublot Big Bang ( 2170 diamonds, 5 million dollars each) in a couple of rounds.   COVER STORY: Last year the Brandpowder Team was contacted ... Read More »

WORSHIPPING THE VOID

WORSHIPPING THE VOID

A photographic essay about modern forms of faith. Is crowd’s massive participation to events a significant indicator of shared ideals, passions and interests, or is it the outcome of some sort of social manipulation? While people worship the void, churces and temples remain empty. Materialism leaves little space to human body’s biggest organ: the soul. Read More »

THE TOUGHEST PRISON IN THE WORLD

THE TOUGHEST PRISON IN THE WORLD

Tankarat is considered the toughest prison in the world. The facility is housed into a mansion on Schodack Island, 150 miles north of New York City. It all started when Robert Brown, a former US Chief of Security, contacted the Brandpowder Team. Brown had inherited this property from an uncle he didn’t even know to have. ... Read More »

IT’S ALL SMOKE!

IT’S ALL SMOKE!

  IF YOU ARE A SMOKER you’ll be happy to read this. If you aren’t, you might consider, for the very first time, to take up smoking. And if you ever forced yourself to quit in the past, please, do not hold us responsible for plunging again into your favorite vice. Addictions shouldn’t be neglected ... Read More »

ICE IS COOL.

ICE IS COOL.

  We recently sent these proposals to Martini and we are now waiting for an answer. Fingers crossed, guys! Global warming is not considered by the majority of us as an urgent problem. If you look at the 150 things the world’s smartest people are afraid of, you’ll discover that none of them mentions global ... Read More »

MISTER DROP

MISTER DROP

  It’s shaped like a drop and it’s called Mister Drop. Who is Mister Drop? Simply put, he’s a bullshit detector, somebody that accepts no shit whatsoever. So, every time you are faced with something fake or simply imbecilic, Mister Drop comes at your rescue. Look at him as a shield against the germinal stupidity ... Read More »

INSIDE MY BRAIN I PAY NO RENT.

INSIDE MY BRAIN I PAY NO RENT.

THIS IS MY BRAIN, AS SEEN FROM OUTSIDE ON A SUNNY AFTERNOON. Welcome to my brain! Or even better: welcome to an attempt to its spatial representation! You can look at the following images as a big architectural metaphor, a cognitive map or an illustrated trip. It’s just a personal interpretation, of course, but what’s ... Read More »

WORST BOOKS OF 2013

WORST BOOKS OF 2013

We couldn’t find a lot of interesting books around, lately. No wonder the publishing industry is in deep ‘sheet’.  The majority of publishers seems to have developed a certain taste for crap wrapped in a glossy dustjacket. To make things worse, talented writers with something to say are disappearing, just like happened to big reptiles and ... Read More »

THE VERTICAL POETRY OF SITTING BULL

THE VERTICAL POETRY OF SITTING BULL

“White Man, you think to be better than a Red Man, Black Man and Yellow Man. But your skin is the color of worms, and soft like the belly of a blind mole.” Verses written with the Indian technique of smoke signals by the Sioux Chief Sitting Bull in Ohio, 1849.  (from the book “The ... Read More »

GOOOOOOOOOOOGLE!

GOOOOOOOOOOOGLE!

Have you have wondered how does a search engine look like? Well, now you’re served! For the first time ever, in fact, Google opens its doors so that we can take a look at it. The view is impressive:  thousands miles of cables and pipes surround an endless stack of hard disks, back up systems ... Read More »

HOUSTON, NOW WE HAVE A PROBLEM!

HOUSTON, NOW WE HAVE A PROBLEM!

[youtube=http://www.youtube.com/watch?v=UIKmSQqp8wY&feature=relmfu]   Neil Armstrong has left the planet, once more. This time for a one-way journey to a place, somewhere in outer space, where he belongs in every respect. It’s difficult to separate his life from the myth of the greatest of all adventures. Neil may be considered a hero but we are sure he ... Read More »

SMILE AND DIE.

SMILE AND DIE.

Charles Inottum has been studying bones all his life. The topic is unusual and interesting, but what makes it also intriguing is the fact Mr. Inottum is not a scientist but a philosopher. His almost naive dedication to the subject unearthed some controversial and, sometimes, creepy theories.  The bone-white brilliance of his reasoning, so far, ... Read More »

SOME MAPS.

SOME MAPS.

Cartography, sometimes, can be a form of art. It can introduce us to a parallel world where man represents himself under thousands forms. Every map is thus a metaphor of reality, an invention, a creative interpretation of space and things in the theatre of time. Maps give name to the unnamed, chart the uncharted, disclose ... Read More »

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