DEHYDRATED WATER

The invention may sound like a joke. If you type ‘dehydrated water’ on Google, you’ll see there have been several attempts to freeze-dry the liquid in the past, mainly to solve the weighty problem of water’s long distance transportation. Unfortunately, none of them were successful. Brandpowder took up the challenge two years ago, and finally found a solution. Our Creative Team started from a basic consideration. The point is simple: when you dehydrate water you are left with nothing, right? So, why not just inventing a product with nothing inside? The Dehydrated Water was born. It took us six months to design a logo, a proper packaging and a communication strategy for its launch. The advantage of our Dehydrated Water is evident: consumers don’t have to pay for the product, because this is a non-product. They just pay for the extra costs, namely the idea, design and advertising of it. This bring us to our second, more important point, which is a reflection on the value and price of things. Dehydrated Water reverses the paradigm: instead of paying for the simple quality and substance of a product – free from the burden of evocative design, sexy advertising and extra costs, you just pay for the ephemeral skin, the rich void.

You can look at it as a liquid provocation to consumerism: we buy useless things as if essential to our survival. Even water, a symbol of our most basic need, can be transformed into a marketing experiment.

Above: packaging and ads for the launch of Dehydrated Water. More than 50,000 boxes of DW have been sold worldwide, so far. In a spoiled society, the superfluous items turn out to be the most necessary ones. Is it a sign of our decadence?  Join the discussion and drop us a line.

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10 comments

  1. I plaude for the invention. This is a breakthrough for me as I ride my camel through the desert and for rmy camel especially as less weight is needed from oasis to oasis. I have been working for years in improving my camel speed either by shaving its fur or shaping its legs and putting Nike shoes for better cushion but no matter what water weight did vanish all the effort. Now thanks to your brilliant idea I will be lighter and faster. Thinking ahead I would like to propose the dehydrated sweat. Instead of smelling my awful odor from my feet and arms I was thinking to dry it up and pour water on my body at the oasis. The advantage would to get the smell and the sense of fatigue but at the time when you can get a shower . Shower to be taken with dehydrated water of course.

    • Thank you RunningCamel,

      your contribution to the cause is brilliant. Dehydrated sweat, kept inside a precious crystal bottle, would make it for a perfect Christmas gift to people we are really close to. They could retain your smell and get a sniff anytime they miss you. A much more human present in place of a banal french parfume which – let’s face it – is the usual flamboyant bunch of flowers and exotic spices we are all sick of. Keep posting your ideas and please accept a honorary place among our contributors. Pure genius!

      The Breandpowder Team

      • TheRunningCamel

        Thanks for your prompt reply. Sweat Scent is a byproduct that indeed needs to be considered for other joy and not simply inside our own desire of smelling at us. I would like to add ‘Vart’ as a possible addition to Scent line of product. Vart stands for Vaporized Fart and you can get it to life by spreading some dehyrated water. The Running Camel

        • Dear RunningCamel,

          the Vart brings us to the fartwind project (presented by our studio a year ago) which contemplated the idea of transforming the blasting power plus chemicals of intestinal air into a source of useful energy. We may consder to add up this app of yours to our invention and recognize you some royalties.

          Thank you so much for your support and fresh enthusiasm.

          The Brandpowder Team

          • TheRunningCamel

            Great ! Then I would like to invite the brandpowder team to the next Aligning Planets Worldwide Conference which will be held in ScoreCity , Merdyland, USA the next 15th of August. Delegates across the world will attend and present their studies and findings on how effective FartVector teamwork can influence planets displacement and create propelling energy if properly ingnited.

          • How did you know we were going to attend the A.P.W.C.? We’ll camp with our mobile unit (look for the rusty Volkswagen truck) just outside Score City, at Underwear Tyre Burn Campground, from Monday 13th ’till the end of the Summit. See you there!
            The Brandpowder Team

  2. Hmm very thought provoking!!
    I read a article in a online journal, part of which connects to this discussion. here’s just a section of it:

    “Needless to say, words cannot express the millions of endeavors that mankind has made in defiance to Mother Nature. Wails and cries of agony issue out of Mother Nature’s chimerical mouth whenever strivings of opposition are made against her by her children. Such attempts are generally of a futile nature, and only succeed making those foolish beings who tried them seem to be of an unintelligent type of condition. One of the worst ideas ever fabricated, defiant-of-Mother-Nature-wise, is dehydrated water. Another fact of an even worse nature is that dehydrated water is beginning to be peddled in public vicinities. The marketing of dehydrated water displays a lack of cells, brain-wise.

    It must be conceded in a humble manner, however, it has been thought by some that the vending of dehydrated water is a magnificent idea, money-making-wise. It cannot be denied that several people have gained substantial amounts of money from this type of controversial industry. But does the acquisition of money exculpate puerile actions, behavior-wise?

    It has been scientifically proven that those take part in the vendition of dehydrated water have substantially lower intelligence quotients, score-wise. This fact was proven by a study of a rigorous technical nature that was conducted by a perspicacious-type scientist. Unless one has the inclination to be renowned for one’s asininity, one should not join with those who sell dehydrated water.

    Not only is the selling of dehydrated-type water an indubitable exhibition of ineptitude, it also goes against the grain of Mother Nature, the giver of genuine water, of a hydrated nature. I do indeed desire that the reader will heed my wisdom, advice-wise, but it is with a heavy heart that I acquiesce to the fact that there exist some who will disregard my advice and persist in the nugatory dehydrated water trade. For the timeless saying goes, “you can lead a horse to water but you can’t make him drink, force-wise,” and I am resigned to this lugubrious verity. But still there rests the hopeful-type thought, that perhaps, in the grand scheme of things, the world will finally cognize the truth that I preach, and we will disencumber ourselves of dehydrated water vendors, and live joyously in the quietude and fraternity that accompanies the consumption of true, hydrated water.”

    As you can see the author doesn’t really like the idea DW, but I think he does bring up a couple kinda interesting points.

    • Dear Jenna,

      you might be right, indeed. Still, we think Dehydrated water is a brilliant idea and we had fun whilst developing this time-wasting, money-burning project.

      The Brandpowder Team

  3. How can your company, in good conscience, be selling such a product. I have seen a lot of talk lately about dehydrated water and its nefarious uses such as making DiHydrogen Monoxide (DHMO), Hydrogen Hydroxide, and Hydric acid just to name a few. The fact that they can transport much more of this dehydrated water than regular water makes it all the more hazardous to our environment.

    DiHydrogen Monoxide specifically has been implicated in several hazardous outcomes for users such as,

    Death due to accidental inhalation of DHMO, even in small quantities.
    Prolonged exposure to solid DHMO causes severe tissue damage.
    Excessive ingestion produces a number of unpleasant though not typically life-threatening side-effects.
    DHMO is a major component of acid rain.
    Gaseous DHMO can cause severe burns.
    Contributes to soil erosion.
    Leads to corrosion and oxidation of many metals.
    Contamination of electrical systems often causes short-circuits.
    Exposure decreases effectiveness of automobile brakes.
    Found in biopsies of pre-cancerous tumors and lesions.
    Given to vicious dogs involved in recent deadly attacks.
    Often associated with killer cyclones in the U.S. Midwest and elsewhere, and in hurricanes including deadly storms in Florida, New Orleans and other areas of the southeastern U.S.
    Thermal variations in DHMO are a suspected contributor to the El Nino weather effect.

    I for one implore you to discontinue selling this product as it is the main ingredient in DHMO. There are even stories of people taking showers with this hazardous non-substance.

    Maybe you should try manufacturing a safer organic version?

    • Dear Steven,

      thanks a lot for your concern. Our product has nothing to do with DHMO. And it’s 100% safe, being made exclusively by natural water. In the process, we just take out the H2O, so that you can carry an almost weightless substance with you. Then, by just adding tap water, you can get your liquid back and drink it. This is 100% organic and safe for everybody, even for kids and pregnant mothers. No problem at all! Thanks again for writing us!

      The Brandpowder Team

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