We are living in tough times and money is tight like a lemon’s butt. The Brandpowder Team received a call for help from one of the most celebrated Australian fashion designer, Don Pezzano (who happens also to be an early supporter of Brandpowder and a friend of us). Don asked us to find a reasonable alternative to top models’ ludicrous wages. “They simply ask too much,” he told us. “And what they do, at the end of the day? Nothing, really. They drink Evian and chain-smoke in the studio, posing in front of a camera with the usual ‘I am unreachable for you’ kind of attitude and, when the photographer is done, they pretend to keep every dress they tried on and, as if this weren’t enough, they make a doggy-bag out of all the food they can put their hands on. These are not models, for God’s sake, these are fucking locusts!”
We calmed Ron down and suggested him to adopt our new technology: Sklwedfr© by Brandpowder. It’s a lousy name – we admit – but at least it’s not on Google. Sklwedfr© is a smart analogic software that creates composite fashion pictures starting from a bio database of 5,000 virtual dolls we created for this purpose. There are endless possibilities and the result is striking: no more models, no more crazy fees, no more ravaged buffets in the studio. Just brilliant, sexy girls who can do everything for nothing. We are now launching a beta-version of the software and, for the occasion, we are introducing a few samples of Sklwedfr© pictures. Many fashion designers can’t wait to buy our super no-bullshit innovative technology. Sklwedfr© is not going to decree the end of top models and their ridicolous cachets but, after all, even dinosaurs laughed a lot when they bumped into the first mammals.