THE POWER OF BRANDS

Brands are powerful. The aim of my work is to demonstrate how big is their potential even when, far from their usual context, they are placed into a new one. What you see in this first experiment is a sort of mating where industrial archaeology plays as a background for world famous fashion brands. The force lays in the potential difference of two worlds. The brand is a magic icon. It rescues and elevates the rust of such ruins to the realm of beauty and glamour.

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