What happens if…the fashion world runs out of money? My answer is that, as usual, creativity will save the world (and the word, in this case). If you think about that, there is nothing more visual than the spoken and written word. Imagination, even if contains the word image, can’t really trigger our fantasy as much as words do. Words are the basic brick for ideas, the etimo for images, imagination and much more. I’m surprised the fashion business uses this tool so sparingly. Do we really need to see how a Prada shoe looks like?