PLASTIC IS GOING TO LAST
Fifty years ago, Armando Testa produced this iconic poster for the International Exhibition for the Plastic and Rubber Industry, held in Milan. Brandpowder pays a tribute…
advertising
68 visual experiments & stories
RED ANT WORLD RECORD
You might think this story is kind of crazy but it's not. The idea was to replicate a minuscule version of Felix Baumgartner's incredible feat. For…
HEARTERISK
GENIUS WATCHES
FOSSO CORNO
MAIDS IN FASHION
MAIDS IN FASHION
NEWSPAPERS, LITERALLY
A visual exploration on printed media. This a series of Italian newspapers and magazines, where the name generates an alternative interpretation. Corriere della Sera originally refers…
WAVERIDERS
Brandpowder loves bikes. All of us at the agency have at least one. Every now and then we ride together along the Tatana Valley State Forest…
COFFEE IS BIG
Brandpowder is famous for drinking more coffee than any other creative agency in the world. A fish tank of Colombian Brew is consumed on our premises…
The Awkward Charm of Ampersands
Maybe you already noticed it but there's a growing fascination for the ampersand . Especially among brands (& amperbrands). Fashion labels use it to convey a…
SOTTINTESO
A small factory specialized in high quality beauty & make up products based in Oregon, asked us to develop a new name and a brand identity…
A MESSAGE TO OUR READERS
HOW TO SAVE AN ELEPHANT
We are spending a lot of money every year to advertise against the ivory trade and the gruesome massacre of African elephants. We love elephants and…
THE RIGHT TARGET
LET'S KILL CRUELTY and execute massive stupidity! This is our call. Is the message too aggressive? Is it going to annoy the people who take pleasure…
PHOTOGRAPHY, PHOTOGRAPHED N°7
Photography, photographed N°7. This time we present a brief essay, with snapshots taken from hotel magazines. The eye of Lily Rose Depp - Chanel's latest testimonial…
TIMESHADES
Last spring Brandpowder was contacted by Marco Mavilla, an Italian fashion guru who has carved a special niche in Italian glamour, stirring the market with his…
ATOMIC ELVIS
HOW MANY TIMES did we read that? - the same line, again and again, printed on tabloids and online blogs. We all love this kind of…
EVERYTHING!
Advertising is trying to sell you all sort of stuff, and the more useless it is, the more indispensable it seems. So you keep buying hundreds…
ABOUT PETER
Dear Readers, Big Data recently exploited people's narcissism by personalizing all sort of products with their name in place of the usual logo. To comment this…
VOLKSWAGEN'S SCANDAL
We thought we had seen it all and then - Bang! - The Volkswagen's scandal! The gem of Germany industry unmasked by a tricky software. This…
SKELETONS IN THE CLOSET
Let's admit it: we all have our skeletons in the closet! And if you agree on this simple piece of forensic, metaphoric evidence, you can't dissent…
CALL THE ALIENS WITH YOUR IPHONE.
CRAZY! It's something crazy but, yeah, finally you'll be able to call the aliens from your iPhone! If you think it's a joke, it's not. Brandpowder…
THE WEALTHY HEALTHY SPORT CLUB
Above: the poster for the launch of the Wealthy Healthy Sport Club, developed by the Brandpowder Team. Above: in Watch-Boxing you must smash very expensive timepieces…
SAND MARKETING
"DATA HARVEST IS GOING TO BE GRANULAR." (Nicholas Negroponte - MIT, Boston) SICK AND TIRED OF BIG DATA? Of course you are! And you have good…
PAPER SURGERY - ANAMORPHOSIS
It is no secret how much Brandpowder loves paper. And how much we like to play with it, especially when there's something printed on it. We…
IT'S ALL SMOKE!
IF YOU ARE A SMOKER you'll be happy to read this. If you aren't, you might consider, for the very first time, to take up smoking.…
ICE IS COOL.
We recently sent these proposals to Martini and we are now waiting for an answer. Fingers crossed, guys! Global warming is not considered by the majority…
MISTER DROP
It's shaped like a drop and it's called Mister Drop. Who is Mister Drop? Simply put, he's a bullshit detector, somebody that accepts no shit whatsoever.…
FEED YOUR IMAGINATION
A few posters from a campaign to encourage creativity in communication, sponsored by Brandpowder. The market has slumped into a maze of marketing rules and numbers…
PAPER SURGERY 3
BULLISH SNOB DANCER EPICUREAN MALL GIRL SHY HUMBLE P.R. PREPOSTEROUS TEACHER SOCIAL CLIMBER SLAPHAPPY WHORE TOOLS The Brandpowder Team's working tray contains basic tools such as…
JESUS AIRLINES
JESUS AIRLINES is the boldest Brandpowder's project to date. We sent a draft of what follows to the Vatican, without response (understandably) but the idea is…
HELVETIA DROP
Helvetica is the most widely used typeface in the world. Designed in 1957 by Eduard Hoffmann and Max Alfons Miedinger for Haas Type Foundry in Zurich,…
LESS TOP MODELS, MORE TOPLESS MODELS.
We are living in tough times and money is tight like a lemon's butt. The Brandpowder Team received a call for help from one of the…
10 CHEAP & BRILLIANT GIFTS FOR CHRISTMAS
Above: One of the 10 brilliant ideas that will make you save a lot of money, this Christmas. Unemployed couples can get their son an Apple…
SUPER ULTRA NICHE MARKETING
If you think this is a common typewriter, we invite you to look closely. You'll soon find out this is one like no other. It's called…
MEDIADOPE (drugs are the media)
Last summer the Brandpower Team travelled to Nepal to meet with Tom Lioncraut, an American hippie and travel guru who, a few years ago, had to…
NUMB & NUMBER.
Above: The web's most clicked color. 000080 may sound a bit like the unlucky name of a secret agent, out of a Ian Fleming's unlucky novel.…
THE PRIMORDIAL SOUP OF COMMUNICATION
Advertising should sell beauty, irony, hope, humour, questions, poetry, imagination, love, nature, visions, projects, entertainment, dreams, challenges, play, thirst, landscapes, innovation, culture, excitement and ideas. Beside…
DEHYDRATED WATER
The invention may sound like a joke. If you type 'dehydrated water' on Google, you'll see there have been several attempts to freeze-dry the liquid in…
LADY BEE.
Drones are usually associated to pilotless aircrafts operated by remote control. The US Army has recently invested 23 billion dollars in new drone crafts, and these…
ANIMALS' RIGHTS.
Your dog is stressed? Demotivated? Hanging around thinking he's leading a dog's life? Give him a Bubble Zoo, the chewing gum specifically produced for your pet,…
CYCLOPTICS
Some clients are unusual and Philip Sunsbeats, founder and owner of Cycloptics, a small firm based in Tulsa, Oklahoma, is definitely more than that. He's anomalous,…
THE VEGETARIAN CAR
What's wrong about oil? (Photo: G. Esiri) We recently got a tough assignment by the Planet's Auto Association, a global firm which protects car makers' interests…
Photography, Photographed n°6
Scarface Big Brother's Sister You Tubeless Multiply Myself Paper on Paper King Of The Page In your Ice This is a short selection from the 6th…
PAPER SURGERY
You might call it a Poetic Movement for the Liberation of Photographs. But it's something much more simple: cutouts from fashion magazines. The blade traces a…
FINGERPICTURES 2
Impossible Love Gulliver Rocky Horror Spartan Goddess Enlightenment Cheating Tickle The End of Black and White In the "Photography, Photographed" project (this is the second essay…
THE PAGE IS ALIVE.
What happens when you realize your life is going nowhere, while days pile up like shallow pages? What happens when you end up being trapped into…
THE PAGE IS THE LIMIT.
American Flamingo by John J. Audubon (1825) Bluemarine campaign - Vogue 2012 In 1820 John James Audubon decided to paint every bird in North America. His…
LOVE IS WAR
War, introduced last week in a few selected shops around the world, went sold out in less than three hours. Faithful to its name, the new…
LOVE IN THE TIME OF CRISIS
Let's say you fall madly in love with a woman and you want to show her how much you love her. Let's say this woman is…
PUMPS REVOLUTION
FUCKUSHIMA
Nuclear Power, like Tyron Power, Winnie Poower, Power Rangers, Power to the People, Powerpoint and Power Shoes can have unforseeable consequences. Fukushima's disaster shifted public opinion…
"TO DUST THOU SHALT RETURN"
Some fresh experiments about the power of brands. I like to transfer the printed page on a digital media. What I do is a continuation of…
IBM 100th
On June the 16th IBM celebrates its 1ooth birthday or - as the Economist titled last week's article about the historical event - its 1100100th anniversary.…
BRANDPOWDER SELF PROMOTION
Nirrimi Hakanson
Nirrimi Hakanson is now eighteen but she started working with a camera when her classmates were still playing dolls. She took this job seriously from start,…
PHOTOGRAPHY, PHOTOGRAPHED-2
A few other examples of recycled beauty. The perimeter of this work can be stretched virtually in any direction, from logo overlapping (as in the case…
FUTURE OF ADVERTISING
The future of advertising is far from being over. Creative agencies, products and media empires will conquer new space in the Universe, landing on distant planets,…
HANDFACES
I'm surprised by how many great photographers arre showing up lately. But just a few of them are really surprising. One of them (they are two…
DON'T DRINK AND RIDE
Personal work against the habit of DRINKING AND RIDING which - by the way - kills, every year, almost one million bikers around the world.
THE POWER OF BRANDS 4
Brands, this time, are placed into a 'geo' contest as if signing a place in the planet. The strategic territory becomes a metahpor of the physical…
FASHION VICTIM
I took the liberty to retouch existing photos for this subject: fashion victims. I was struck, recently, by the conflict between war pictures and fashion. You…
THE POWER OF BRANDS 3
This time I'm exploring the vintage signs of Los Angeles, historic landmarks areedited and pasted with a new logo. The effect is interesting because the power…
A NEWBORN'S POINT OF VIEW
What kind of world are we going to present to future generations? I tried to imagine the babies' point of view, the very moment they are…
FETISH PROPAGANDA
Think about how many things you can do with your feet. Beside foot massage and footsie of course. Feet are the foundation of our body. The…
THE POWER OF BRANDS 2
Another personal work. It's a sort of a journey, this time using the symbols of mobility, their restless energy and glory coming out from rusty wrecks,…
WHEN FASHION RUNS OUT OF MONEY
What happens if...the fashion world runs out of money? My answer is that, as usual, creativity will save the world (and the word, in this case).…
POTENTIAL MAGAZINES
Words dominate pictures. These fake covers I 've done were designed using the same typeface. The messages have bene loosely related to the images, taken from…