Monthly Archives: December 2018

THE WILD SIDE OF BADMINTON

THE WILD SIDE OF BADMINTON

Brandpowder was recently hired by the Badminton West Club of Santa Barbara. The brief was to relaunch a sport that’s on the brink of extinction. The new generation is looking at badminton as a sport for fairies. It lacks the testosterone of rugby, the fame of football, the fun of snowboard and the money of golf. Badminton, according to ... Read More »

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