HYPERLINKS WORLD RECORD

July 1, 2012

B R A N D P O W D E R S E T S A N E W W O R L D R E C O R D W I T H T H E M O S T H Y P E R L I N K E D T E X T O N T H E I N T E R N E T . C L I C K O N E V E R Y L E T T E R T O V I E W O N E O F B R A N D P O W D E R ‘S P O S T S A N D H A V E A C C E S S T O A S E L E C T I O N O F T H E B E S T W E B S I T E S I N D E S I G N , F A S H I O N , A R T , P H O T O G R A P H Y A N D I N N O V A T I O N , H A N D P I C K E D F O R Y O U B Y O U R T E A M . T H I S I S T H E P O W E R O F H Y P E R T E X T A T I T S B E S T . E N J O Y .

Above: the mathematical model of Brandpowder World Record Hypertext. The black dot shows our URL. Starting from the 273 letters composing the text, the software calculated through a logarithm the number of potential ramifications on a power-of-4 basis (average of pages opened by people from an original link). The result is 5,554,572 billions pages. A minblowing figure. This is the power of the web.

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