Our New Headquarters.

After much thinking, we decided to leave our office on W 65th Street and move into the country. Who needs an office in Manhattan, nowadays? I mean, we are living the digital revolution and, with a laptop and a bunch of weed, anyone can work virtually anywhere. Why not choosing a cheap, nice place? Mister Bernbach, who is still considered the father of modern creativity, once said the best ideas come up when you sit on a wooden chair. Nothing truer. Comfort is a distraction and opulence is obtunding.  So we scrapped off the stucco and we established Brandpowder’s headquarters in m.o.n.a., short for Middle Of Nowhere Alaska. The premises bear (the verb, not the animal) a gold rush atmosphere, but without the gold. The place needs a touch here and there but it’s cozy and spacious enough, and the view is fantastic: blueberry hills, crystal clear lakes reflecting a reversed landscape and, in the distance, the snowcapped mountains. And we have a gas station, with bar and pool tables only a hour drive away. Would you ask for anything more?

The Glasshouse for the Creative Dept.

The Meeting Room

The Cafeteria (without wi-fi)

The Library, with a Med-Kit Corner and Spare Parts Room (in the background)

Cool ideas need to stay cool.

Plenty of laughing gas (also for our clients).

Downtown of the Wilderness.

Brandpowder’s HalfTruck.

Our new vision on frugality couldn’t be complete without a thrifty vehicle. The HalfTruck is a great way to go around (once you learn how to keep it on two wheels). This buddy drinks conservatively and it’s extremely easy to park.

All photos © Brandpowder Team 2012


Join the discussion and tell us your opinion.

Irene Lefortreply
February 27, 2012 at 10:07 AM

Back to the basics! I like! 🙂

February 27, 2012 at 11:05 AM
– In reply to: Irene Lefort

Thank you Irene,

“back to basic” is a fancy concept, if you come and see our place. 🙂


Chris Lawreply
February 27, 2012 at 11:27 AM

Nae bloody women!!!

February 27, 2012 at 2:42 PM
– In reply to: Chris Law

Thank you Chris for your insightful note.

Madeleine Stout (now part of the Brandpowder Team)

February 27, 2012 at 5:50 PM

WOW. What a change! Congratulations! That post deffinitely put a smile on my face 🙂 How exciting…

February 27, 2012 at 6:50 PM
– In reply to: chicalarusse

Thank you Chica!
We appreciate your enthusiasm.

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