Monthly Archives: March 2011

THE POWER OF BRANDS 3

THE POWER OF BRANDS 3

This time I’m exploring the vintage signs of Los Angeles, historic landmarks areedited and pasted with a new logo. The effect is interesting because the power of brands turns, again into POWDER. Read More »

A NEWBORN’S POINT OF VIEW

A NEWBORN’S POINT OF VIEW

What kind of world are we going to present to future generations? I tried to imagine the babies’ point of view, the very moment they are going to leave their mother’s womb. Their first glimpse of the world comes from this narrow slit. What is like to pass through the door, leaving the warmth of ... Read More »

NO FAKES!

NO FAKES!

What happens if the mavericks of fashion find an agreement with the Cirkus freaks? What you see here is a possible scenario. A poster campaign in praise of the brand, where wild animals warn you against fake Louis Vuitton or the usual illegal Dior crap you find at street corners. This could work so well. ... Read More »

AMBIGUITY UNIVERSITY

AMBIGUITY UNIVERSITY

THE AMBIGUITY UNIVERSITY is a virtual place where language is analyzed for its poetic split and the nuances between pun and fun are explored. The potential is big. And the danger is even bigger. An example: Mean words always mean something mean. It’s tautological, of course. But that’s what I mean. And, since I said ... Read More »

FETISH PROPAGANDA

FETISH PROPAGANDA

Think about how many things you can do with your feet. Beside foot massage and footsie of course. Feet are the foundation of our body. The nervous system terminal, pumping blood at every step (feet are considered like a second heart by Chinese medicine). We stand on them, we walk around, we run, we explore ... Read More »

LIFE IS SHORTS

LIFE IS SHORTS

Life is short. Just four letters. The question is: why don’t we see more shorts around? Shorts are ecological: they need less fabrics. Take jeans, for instance: out of a pair of jeans you can obtain three pair of shorts. Or a pair of shorts plus a shirt, or two shorts plus a bikini, one ... Read More »

THE POWER OF BRANDS 2

THE POWER OF BRANDS 2

Another personal work. It’s a sort of a journey, this time using the symbols of mobility, their restless energy and glory coming out from rusty wrecks, vintage ambulances and forgotten leftovers. This is us, torn apart and splitted between the mundane parfum of the brand, its artificial, human, flighty inconsistence, and the implacable law of ... Read More »

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